Destination Marketing Masterclass | 15% Discount

About the course

A one day Masterclass in Destination Marketing from Dubai College of Tourism, Dubai’s premier tourism college, established by Dubai Tourism and recognised by KHDA.

In this course learners will discover

  • The structure of the Destination Marketing Organization (DMO)
  • The strategic direction and planning, brand focus and the various tactical approaches that the DMO utilities and
  • How understanding the role of the DMO can be translated into their own organisation.

Morning Session: Overview of the DMO structure and strategic direction

Afternoon Session:  Review of the tactical initiatives a DMO undertakes to drive visitation

About the Trainer:

Jeff StrachanJeff Strachan, joined the Dubai College of Tourism, a unique initiative from Dubai Tourism, to enhance the tourism proposition through a number of grass-roots human capital enablement initiatives. Prior to this, Jeff had a sixteen-year career with Marriott International, where he was Vice President, Sales and Marketing, Middle East and Africa, responsible for then portfolio of 41 hotels. From 2005, Jeff was integral in opening more than 18 hotels across Middle East and Africa. In 2013 Jeff became the owner of Cambodia-based boutique hotel, Maison557, and a founding shareholder in Ayana Journeys, an ethical and responsible tour operator, also based in Cambodia. A Graduate from West of Scotland College and University of Liverpool, Jeff worked in Spain, London and Manchester before relocating to Dubai in 2000. Jeff has written in published future looking research for Phocuswright and the oft-cited Future of Travel in the GCC report (2014) commissioned for Amadeus.

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Event Details

Dates 30 March 2020
Times 9 am – 4 pm
Venue Dubai College of Tourism, One Central, Building 2, 4th Floor
City Dubai
Prices AED 255 AED
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